“For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to try out something different and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house.” – David Beckham
https://www.harveynichols.com/news/feature/house-99-by-david-beckham/
BEHIND THE BRAND
House 99 is about more than just grooming, it’s about gathering men who pay attention to their look and want to try something new – it’s about experimentation. So whether you’re after David Beckham’s look, or trying to find your own, the House believes that grooming is an integral part of a man’s journey to defining his own style.
What’s in a name?
The name House 99 is the result of multiple origins. The ‘House’ represents the community, a place for guys to seek inspiration. The ’99’ plays a dual role; on the first-hand it’s the idea that there’s always room for improvement and innovation. There’s always further to push. Fans of Beckham will also know that 1999 was a huge year for the footballing legend. Manchester United won the Treble — the Premier League, FA Cup and UEFA Champions League. It was also the year David tied the knot with future designer icon Victoria Beckham (then Adams). To round out the year's celebratory moments, the couple also welcomed their first born son, Brooklyn. The House 99 logo itself is also inspired by David’s ‘99’ tattoo, inked in commemoration of the noteworthy year.
